Our hot takes on design norms...

ONE: Everything Must Match

We’ve never believed that everything in a room needs to match perfectly. In fact, some of the most interesting spaces are the ones that mix patterns, textures, finishes, and silhouettes in unexpected ways. We focus on creating a sense of cohesion through color, scale, and balance.

TWO: You Shouldn't Mix More Than Three Patterns

We’ve heard the rule that you shouldn’t mix more than three patterns in a room—but we don’t believe in a magic number. The key is paying attention to scale, color, and how each pattern relates to the next. It’s not about counting patterns; it’s about creating balance.

 

THREE: Every Room Needs A Statement Piece

Not every room needs one standout piece competing for attention. Sometimes, the most memorable spaces are created through a collection of smaller details that work together We’d rather create a room that draws you in and keeps you discovering something new than one that relies on a single statement piece.

 

     

FOUR: Your Ceiling Should Always Be White

We don’t think the ceiling should be an afterthought—or white. A ceiling is an opportunity to bring in color, pattern, or texture. Painting the ceiling a bold color or carrying wallpaper overhead can create a more immersive, thoughtfully designed space. 

 

FIVE: Small Rooms Should Be Light and Neutral

We’ve never subscribed to the idea that small rooms need to be light and neutral to feel larger. In fact, smaller spaces can be the perfect place to embrace bold color, wallpaper, and pattern. Rather than trying to make the room feel bigger, we’d rather make it feel intentional, layered, and memorable. A small room doesn’t need to whisper—it can make a statement.